Called a “guerrilha” to all modality of military campaign of limited character, which small irregular units use mobility and surprise to attack the regular troops of the enemy, often on the flanks or rear, retiring after for their shelters, usually in the jungle, mountains or other places of difficult access. A type of war that only possible with the support of the civilian population.
This concept of war, implemented in the fields of communication, makes the tools of this type of marketing are usually called arms, each of which has its specific goal, having in common the goal of generating word-of-mouth and spontaneous media, as well as the interaction between people. Among the tools of Guerrilla Marketing can be cited: Astroturfing, PR-Stunt, Urban Guerilla, Viral, Marketing Invisible, Ambush and Buzz.
SEO (Search Engine Optimization) is the work of optimization a website or a webpage in order to be recognized by search engines and has a good positioning on the results of a search. It’s one of the new tools of marketing that gains more attention every day. After all, everyone knows it isn’t use having the best website in the world if nobody knows your website exists, but what many companies and professionals are only now discovering is that search engines are the primary means for visitors coming to your site and that there isn’t effort to make the site that the “nephew” has become well positioned.
The SEO project is developed jointly by profissioinais of different areas, such as: Research, Planning, Digital Marketing, Designers, Copywriters, Information Architects and Developers.
SEO (Search Engine Optimization) é o trabalho de otimização de um website, ou de uma página web, para que este seja reconhecido pelas ferramentas de busca e tenha um bom posicionamento nos resultados de uma pesquisas. É uma das novas ferramentas de marketing que ganha mais atenção a cada dia. Afinal, todos já sabem que não adianta ter o melhor website do mundo se ninguém souber que o site existe, mas o que muitas empresas e profissionais só estão descobrindo agora é que as ferramentas de busca são os principais meios para o visitante chegar ao seu site, e que não há esforço que faça o site que o “sobrinho” fez ficar bem posicionado.