A survey by Accenture of 110 executives who work in the media around the world, shows that 57% believe that the biggest generator of revenue will come from the trend, more and more pronounced for consumers to create content of their products. For 70% of respondents, the so-called social media is the future.
According to the survey, 57% of respondents see this trend largest generator of revenue for the next five years. The additional revenue will come from new platforms, especially mobile, bringing content to the End User – is called the fourth screen (the other three are cinema, television and computer).
The online world will become increasingly important, is the development of portals or social networking sites. According to the survey, 50% of executives defend the propaganda type l as a revenue-generating promising, followed by videos and video games.
Those consulted believe that 49% of companies can create new service offerings, based on social media. For this, 28% considered to form joint ventures and 15% acquisitions.
Detail: 20% of companies still do not have strategies outlined in this direction over the next 12 months. The brand will be increasingly important as it will act as facilitator for the consumer to decide.
The secret of the future is in convergence. The market interested in this technology is still small, but we must look to transfer, as a person who works at home to communicate with colleagues, she will need internet. That’s the transfer of the cost of transport to the broadband.
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