SEO (Search Engine Optimization) is the work of optimization a website or a webpage in order to be recognized by search engines and has a good positioning on the results of a search. It’s one of the new tools of marketing that gains more attention every day. After all, everyone knows it isn’t use having the best website in the world if nobody knows your website exists, but what many companies and professionals are only now discovering is that search engines are the primary means for visitors coming to your site and that there isn’t effort to make the site that the “nephew” has become well positioned.
The SEO project is developed jointly by profissioinais of different areas, such as: Research, Planning, Digital Marketing, Designers, Copywriters, Information Architects and Developers.
Working with quality content links consistent through constant maintenance and that takes into account a wide range of factors from analysis of requests, makes substantially increase the chances of traffic on the website.
Research has shown the importance of a positioned in the search results:
– 80% of users go through the search engines before making a decision to purchase a product or a service contract.
– 100% of users looking for the first 3 results;
– 98% of users click on the left side 2% click on the right side (the 98% include 3 clicks on sponsored links that appear on the left);
– 90% of users do not pass the 3rd page of results;
– 62% of users do not move from the 1st page of results;
– 36% of users believe that businesses which are the first results are the main companies in the market segment surveyed;
– Organic results are at least 20 times more clicks Sponsored depending on the credibility and knowledge of users that are not paid results, but displayed by relevance to the survey.
Once your website is more accessible by users of search engines, will increase the number of visits.With a larger number of users who see their products / services increases the possibility of sale.
Another important factor is the possibility of analysis of Return on Investment (ROI), unlike the traditional media, SEO is quite measurable, we can analyze which keywords convert more online, that link results in more visits, which comes from partner more users.
To see if your site requires investment in SEO, monitor the percentage of hits to your site through search engines for your Web Analytics tool. If this value is less than 70% look for a professional Web Analytics to make a deeper analysis, this may mean that you have a great potential for an SEO project. Also check the keywords that bring more traffic to the site, those words have a direct connection with the company name or business, you have to evolve in relation to optimization for search engines. Conduct research on search engines with words that do not mention the company name and/or development but which have direct connection with your business and see if you are present on the first page of results.
There is a dark side called the SEO Black Hat, where techniques are used irregular “trick” the search engines to improve the ranking of the page. Such sites are punished when discovered with weight reduction in searches or even excluded. Another promise that should haven’t the credit companies that guarantee top spot in Google.
SEO projects require constant maintenance, and don’t get results overnight, as they require research and deep knowledge of the audience. Consider that no one really knows SEO really can’t believe that it’s able to do everything alone. Don’t make the error those who hired the “nephews” to develop their sites.
Get to know the previous work and the cases of the service. Remember that SEO work require knowledge and specific technical skills.Only with the right strategy you can ensure a good result.
You can also contact and request an assessment of your site, or about how to achieve better results by using SEO techniques. Click here to talk with one our consultants.